k6 Media: Advertising, Design, Identity, Signs, Vehicle Wraps, Banners

You’ve found us because you’ve Googled “Ottawa Signs”, “Ottawa Business Signs” or “Custom Signs Ottawa”. You’re looking to give a face to your business. Great. K6 Media specializes in the design, production, and installation of business signage for Ottawa’s small business community. Request a quote, contact us, or view our portfolio.

We’ve put together a little F.A.Q. for those of you who are considering your small business’ signage needs.

Q:  Why should I consider a sign for my business?

A:  It’s the face of your business. How will people know you are there?  Custom business signage is the least expensive way to advertise, and is constantly on display.  Business signage emphasizes your brand, reminds potential customers of your location and existence, and increases the likelihood of business being done. (Seems like an odd question, but we get it more than you’d think…)

Q: How can I make my business sign effective?

A: Your sign should accurately project the kind of image you want to relay to your customers.  The design of the sign as well as it’s message should remind them of your presence.  Also your sign should be visible from the street and be as large as possible.

Q: Are custom signs expensive?

A: A custom business sign is one of  the least expensive marketing investments you’ll make, and one that will pay for itself in new business quickly.

Q: What information should my sign contain?

A: A well designed sign should communicate your message effectively.  Ultimately, the sign should incorporate as little verbiage as possible, while getting still relaying the essential basics of what you do.  Pairing this with a picture, image or design will compliment the text and further entice customers.  Determine what size, shape, and color will work best in your location.  Something that stands out in the surrounding area is the most visible to passersby.

You’ve found us because you’ve Googled “Ottawa Signs”, “Ottawa Business Signs”. You’re looking to give a face to your business. Great. K6 Media specializes in the design, production, and installation of business signage for Ottawa’s small business community. Request a quote, contact us, or view our portfolio.

When it comes to marketing and communicating your message and brand, the concept of the modern business sign still seems to get the short end of the stick. There seems to be the idea that a simple rectangular or squared outdoor sign, that might traditionally hang from the top of your storefront is really all you need.  This couldn’t be further from the truth. Business owners have a wealth of different options available to them, and are benefiting regularly from introducing different ways of dressing up their storefronts. One of the things we like to suggest to business owners is a combination of window graphics and overhead outdoor signage as we’ve pictured here with Hunter Chiropractic Wellness Center. From an outside perspective, this covers all the bases, especially with drive by traffic. Utilizing your windows as active billboard space dramatically increases the inclination of drive by customers stopping and can dynamically present your brand in a way that helps distinguish  you visually. One of things we’ve been doing for many of our sign customers is a series of seasonal window graphics that than quickly and easily be removed and applied. If you’re communicating a monthly special, a change in management, or even a special promotion, your windows can effectively act as an entirely new and ever changing area on your storefront. Coupled with a well designed and installed overhead storefront sign, creating a classy and refined element of distinction becomes easy to do.

We’re committed to helping Ottawa’s business community market themselves better. Business signage is one of those things that can be stagnant, and it doesn’t have to be. It’s all in the medium of delivering your message. Research clearly indicates that businesses that employ outdoor and storefront signage can help increase their sales by 30%, are identified better, and have a higher rate of repeat monthly business.

Questions? Contact us as info AT k6media DOT ca