Archive for the ‘Ottawa Window Graphics’ Category

Auntie Loo’s gets a new look!

Sunday, June 12th, 2011

A few months back we met with Amanda from Auntie Loo’s to discuss what we could do to add impact to her location.

Auntie Loo’s currently had hand painted graphics in the inside of their windows.  The paintings were difficult to see & provided very little impact.

The first idea that came to mind was adding stunning graphics in their windows that would be colourful and creative.

We started to by re-creating a hand drawn illustration of Auntie Loo.  We recreated the character in a vector format so that the lines would be crisp
and could be expanded to any size without losing quality. We created a design that included texture, high resolution images of the production, and brief descriptions of their products so that from a distance you could clearly understand what it is they do.  The key was to have a design that showcased the creativity of their cakes and would easily draw your eye in as you walk or drive by.

Checkout what their location looks like now with their new graphics:

Read what Amanda has to say about the K6 Service:

“When I had originally set up my business, I had never intended to be open to the public, and just operate as a wholesale company.  However, after 2 years, the demand for retail was growing and I realized that I needed some visibility on my awkwardly placed building on a busy street.  Tristan and K6 Media listened to my requests, respected my design suggestions, and came out with an eye popping window and door designs that certainly wont be missed!  People are already coming in and calling all thanks to my fabulous windows!  Thank you so much for creating something that was affordable and represented my business perfectly!” – Amanda Lunan, Owne

The Impact of Storefront Window Graphics

Saturday, February 5th, 2011

Has a new client ever told you they drove by your location multiple times before seeing your sign?

That they had a “hard time finding you“?

Often times business owners put a great deal of focus on the interior of their location.  Fancy renovations, digital displays, lots of inventory…  The one thing that has a real tendency to get lost in the mix, is the effectiveness of their signage and window graphics.  How does this happen? When a new business is opening a lot of attention goes into the renovation of the interior of the location, and the signage can often be an afterthought.  The interior of the location is almost all ready to go.. and now it’s time to “get a sign up” before the business opens.

In most cases it doesn’t matter how nice the interior of your location is, the strength of your product or the quality of your people.  If new clients aren’t walking in your location because you have poor visibility, then you are loosing a lot of opportunities.

If clients that are actively looking for your location for an appointment are driving by without seeing you.. imagine those people that aren’t currently your clients.  They are going to drive right by your location multiple times without ever noticing it.

Seriously consider effective signage and window graphics for your storefront.  In most cases an investment of $2,500 – $3,500 can yield a significant increase in walk-in traffic and improved visibility.

These are a few examples of businesses that have benefited from the services of K6 Media.

Ottawa Truck Graphics & Wraps: Ideal For Contractors

Thursday, February 18th, 2010

You’ve found us because you’ve Googled “Ottawa Truck Graphics”, “Ottawa Vehicle Graphics”, or “Ottawa Car Graphics”. Thanks for stopping by. K6 Media specializes in the design, production, and installation of car and vehicle wraps and business signage and graphics for you and your business. Request a quote, contact us, or view our portfolio.

“We Saw Your Truck and We’d Like An Estimate”….

We’ve done hundreds of vehicle wraps in the city, but the truck wraps we do for Ottawa’s contracting and renovation community consistently have some of the more vocally satisfied customers that we’ve had the pleasure of dealing with. One of the most typical things we hear from the trades, especially home renovation or any trade that has a vehicle that sits in front of a job site or project, is that the response rate is higher than any other marketing that the company is doing. People respond when they see a truck in front of a house, and they really respond when they see work being done. Vehicle graphics, according to our clients, also count as an element of credibility with their new customers and give the impression of pro-activity in an industry that has typically primarily relied on the yellow pages, good reputations,  and word of mouth.

The provided image is for Prebbel Enterprises, a National Capital based landscaping and interlocking stone company, and one of our clients. They have a tendency to be working outside much of the time in the summer months, and can have at least 1 wrapped truck sitting on a job site at any given time. With their website appropriately positioned on the rear window, complimented by their phone number directly on the rear of the truck, the number of phone calls and e-mail inquiries jumps when the fleet of trucks are visible while completing a customer’s landscaping project. The evolving beautification of the exterior of someone’s home tends to get second glances from neighbors and passerby traffic, and having a strategically and conveniently positioned advertisement capitalizes on the opportunity.

The trades is often ranked as one of the most sought out industries by consumers, yet one of the least marketed. As a contractor, a vehicle wrap for your truck or fleet, coupled with the visible nature of the work you do, puts you in a unique position to market your services more effectively than most other professions. Even better news? Truck and fleet wraps will cost you less than advertising in the traditional mediums that you’ve probably been using.

Questions? Comments? We want to hear ‘em! Email us at info AT k6media DOT com or leave a comment, and let us know how vehicle advertising has enhanced your business impression.




Small Business Signs Ottawa

Sunday, November 1st, 2009

You’ve found us because you’ve Googled “Ottawa Signs”, “Ottawa Business Signs” or “Custom Signs Ottawa”. You’re looking to give a face to your business. Great. K6 Media specializes in the design, production, and installation of business signage for Ottawa’s small business community. Request a quote, contact us, or view our portfolio.

We’ve put together a little F.A.Q. for those of you who are considering your small business’ signage needs.

Q:  Why should I consider a sign for my business?

A:  It’s the face of your business. How will people know you are there?  Custom business signage is the least expensive way to advertise, and is constantly on display.  Business signage emphasizes your brand, reminds potential customers of your location and existence, and increases the likelihood of business being done. (Seems like an odd question, but we get it more than you’d think…)

Q: How can I make my business sign effective?

A: Your sign should accurately project the kind of image you want to relay to your customers.  The design of the sign as well as it’s message should remind them of your presence.  Also your sign should be visible from the street and be as large as possible.

Q: Are custom signs expensive?

A: A custom business sign is one of  the least expensive marketing investments you’ll make, and one that will pay for itself in new business quickly.

Q: What information should my sign contain?

A: A well designed sign should communicate your message effectively.  Ultimately, the sign should incorporate as little verbiage as possible, while getting still relaying the essential basics of what you do.  Pairing this with a picture, image or design will compliment the text and further entice customers.  Determine what size, shape, and color will work best in your location.  Something that stands out in the surrounding area is the most visible to passersby.


Ottawa Business Signs

Friday, October 30th, 2009

You’ve found us because you’ve Googled “Ottawa Signs”, “Ottawa Business Signs”. You’re looking to give a face to your business. Great. K6 Media specializes in the design, production, and installation of business signage for Ottawa’s small business community. Request a quote, contact us, or view our portfolio.

When it comes to marketing and communicating your message and brand, the concept of the modern business sign still seems to get the short end of the stick. There seems to be the idea that a simple rectangular or squared outdoor sign, that might traditionally hang from the top of your storefront is really all you need.  This couldn’t be further from the truth. Business owners have a wealth of different options available to them, and are benefiting regularly from introducing different ways of dressing up their storefronts. One of the things we like to suggest to business owners is a combination of window graphics and overhead outdoor signage as we’ve pictured here with Hunter Chiropractic Wellness Center. From an outside perspective, this covers all the bases, especially with drive by traffic. Utilizing your windows as active billboard space dramatically increases the inclination of drive by customers stopping and can dynamically present your brand in a way that helps distinguish  you visually. One of things we’ve been doing for many of our sign customers is a series of seasonal window graphics that than quickly and easily be removed and applied. If you’re communicating a monthly special, a change in management, or even a special promotion, your windows can effectively act as an entirely new and ever changing area on your storefront. Coupled with a well designed and installed overhead storefront sign, creating a classy and refined element of distinction becomes easy to do.

We’re committed to helping Ottawa’s business community market themselves better. Business signage is one of those things that can be stagnant, and it doesn’t have to be. It’s all in the medium of delivering your message. Research clearly indicates that businesses that employ outdoor and storefront signage can help increase their sales by 30%, are identified better, and have a higher rate of repeat monthly business.

Questions? Contact us as info AT k6media DOT ca

Welcome to Wraps Done Right – the K6 Media Blog!

Monday, September 14th, 2009

If you’ve Googled “Ottawa Car Wraps”, “Ottawa Business Signs”, or Ottawa Signs and Graphics”, you’ve come to the right place, thanks for taking the time to visit us, and welcome to Wraps Done Right! – the K6 Media blog.

We’re here to talk about the best practices and approach to the production, design,  and installation of vehicle wraps and graphics, business graphics and signage, window graphics and signs, and wall graphics. Request a quote or contact us, and stay tuned for our first post!